this BCA month, get involved with Total Beauty -- Total Cure

What's really hot in the month of October is getting involved in breast cancer awareness. From direct donations to "pink" purchases you'll find many ways to support the search for a cure. And a cure is so desperately needed because every three minutes a woman is diagnosed with breast cancer.

For today's that's hot! thursday I am excited to tell you about the Total Beauty blog community's month-long initiative called Total Beauty -- Total Cure, which "integrates breast cancer awareness, fundraising to benefit the Breast Cancer Research Fund (BCRF) and beauty giveaways to engage women in the quest for the cure." Tammy, our friend over at A Mom in Red High Heels, is a member of the Total Beauty blog community and has filled me in on the details:

'Total Beauty - Total Cure' is dedicated to increasing awareness about the importance of prevention and early detection, and arming women with the knowledge they need to take control of their health, bringing us one step closer to a world without breast cancer. Breast cancer information, screening guidelines, and links to available resources will be integrated throughout the campaign. And each participating blogger has pledged to raise funds for BCRF.

The Total Beauty blog community will engage its readership through daily giveaways (valued at more than $250) that require entrants to answer breast cancer trivia, making the contests both educational and fun. Giveaways will also be hosted on 'Total Beauty - Total Cure' pages on Facebook and MySpace; throughout the month of October, all visitors who become a 'friend' of the pages will be entered in a drawing to win a bounty of beauty products. Giveaway sponsors include Anastasia Beverly Hills, Benefit, Cargo, Clarisonic, Jurlique, L'Oreal Paris, NARS, Stila and Tarte.

Here is a wonderful 3-minute video from the campaign:



Breast cancer affects us all. Don't let another October go by without doing your part to support the search for a cure. Total Beauty --Total Cure is a great place to start.

Beauty is not in the face; beauty is a light in the heart. ~Kahlil Gibran