Friday, April 17, 2009

Eat at Costa Vida and support a worthy cause

My friend Jyl from Mom It Forward needs your help spreading the word about tomorrow's fundraiser. We're planning to be there and have already told friends and family about it. We'd love it if you'd now do the same. Here are the details:

Meet with Friends & Family & the Social Media Scene in Provo for a Great Cause Saturday, April 18

Mom It Forward, in partnership with 12 for 12K, is kicking off 6-weeks of fundraising for moms and by moms (March 31 through May 12) and we need your help!

On Saturday, April 18, events will be taking place all over the US, Canada and Australia with one event taking place right here in Utah.

The goal is to raise funds and awareness for a Utah-based charity—Yehu Microfinance, BasaBody, and Coast Coconut Farms to
empower poor, rural entrepreneurs in Kenya to help lift themselves out of poverty through enhanced accessibility to sustainable financial services, business opportunities, and skills training. Mom It Forward's goal is to raise $50,000 and we'd like to raise $2,500 at our Provo event to contribute toward that goal!

Date: Saturday, April 18

Time: 5:30 to 7:00 p.m.

Place: Costa Vida/Fat Cats Provo

Activities: Dinner, Bowling, Games, Raffle

What is the Charity?

Yehu Microfinance, BasaBody, and Coast Coconut Farms work together to achieve this mission. How? First, women secure micro loans from Yehu Microfinance. Next, they purchase a franchise from Coast Coconut Farms, which gives them the materials, skills/business training, and opportunity to run a coconut oil extraction business right from their village. Then, Coast Coconut Farms makes regular village runs to purchase the coconut oil and processes it in its plant. Finally, Coast Coconut Farms exports the oil to the U.S. where volunteers there use the oil to create and sell bath, body, and cooking products—part of the Basa Body and Coast Coconut Farms product lines—returning the proceeds right back to Africa to help more and more women.

For questions, to learn more about the charity or to donate to the event please contact

Can't Make the Party? You Can Still Participate in the Fun!

Take the attached coupon with you to any Utah Costa Vida
location on Saturday, April 18 between 11 a.m. and 7 p.m. and 20% of your proceeds will go to charity. (Click here to see locations.)

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