With an increase in blogging comes an increase in giveaways. It use to be you had to go to a company's site, opt in to their email newsletter or enter some form of personal information and then wait to hear if you'd won. (I'm still waiting.) Now you can't throw a virtual stone without hitting a giveaway. You can even find sites like Prizey that are virtual clearinghouses for the latest and greatest giveaways.
Don't get me wrong, it's a truly wonderful phenomenon! I've actually scored a pair of Alias Premium Denim jeans and a $35 gift certificate to Cinnamon Sticks. Before those wins I could count myself among those who honestly say, "I never win anything!" Blog giveaways have changed my life (and upped my jean count--hooray!).
If you're a blogger and looking to drive more traffic to your site, a giveaway is a great way to do so. But how do you join the giveaway scene and host a successful giveaway? BlogCoach's recent post "How to Host Effective Blog Giveaways" is a quick-start how-to for getting into the giveaway game. The post highlights four main points for making sure your giveaway is a success:
- Find great items to give away
- Streamline giveaway admin (who knew you could use Google Docs to make your giveaway life easier?)
- Maximize the benefit to your sponsor (this one is super important)
- Prevent and eliminate duplicate entries
It's a crazy, giveaway world whether you're entering or hosting. Good luck! --Emily