Wednesday, December 17, 2008

pediped & Make-A-Wish; you can make it happen

Learning how you can support a cause is always a great way to spend a wonderful web wednesday so that's what we're going to do right now.

pediped Footwear, one of my most favorite children's footwear companies, has always b
een committed to giving back to the community. Even in this depressing and sometimes scary economy, pediped is making a very rare offer on its website. (Rare because this is only the second time the company has made such an offer.)

From December 17th through the 31st, pediped is reducing the price of select footwear and will donate 50 percent of the sales from these shoes to the Make-A-Wish Foundation. Angela Edgeworth, pediped's president:

We believe in the Make-A-Wish Foundation and the good work it does with children. We are blessed with healthy children and feel compelled to make a difference in these children's lives. We initially pledged $50,000, but thanks to the generosity of our consumers, we are confident we can double that. We've reduced the price of our shoes, something we never do, as a way to give back to our consumers while benefiting this worthy charity. We hope everyone shares in the spirit of giving this season. Goodness knows people need it now more than ever. We should be thankful every day for what we have.

This is the first time pediped has partnered with the Make-A-Wish Foundation and through its fundraising efforts the company has already raised over $87,000, enough to grant the wishes of 12 children with life-threatening medical conditions. You can view some of the granted wishes and keep up to date on pediped's goal by visiting the Make-A-Wish page on their website.

This special online fundraising event is good only through the end of December. You can learn more about this fundraiser and view the select footwear at pediped.com. Trust me, you'll want to do some shopping. Not only will it support a very worthy cause but you'll be dressing your child in some of the most stylish, child-friendly, even podiatrist-recommended footwear around. Can you tell I'm one of their biggest fans? (You can see for yourself by searching "pediped" on BoutiqueCafe.com.) --Emily

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