Showing posts with label FTC. Show all posts
Showing posts with label FTC. Show all posts

Monday, November 9, 2009

Rachael Herrscher's take on the FTC's new guidelines

Whether you've been blogging for a short while or forever you've probably heard of the FTC's new disclosure policies for bloggers. If you haven't then I'd like to know where you've been on vacation and can I go next time? Many of us feel the FTC is taking it too far in what they deem necessary to keep blogs, especially those doing product reviews and/or endorsements, on the up and up.

I love this post from Rachael Herrscher, friend and woman behind TodaysMama, which you can find on Entrepreneur.com today:


I couldn't agree with her more, especially on the whole Darwinism feel at the end. And her disclosure statement? Fabulous.

If you have a few minutes--or even if you don't--take the time to read Rachael's post and comment if you feel so inclined. I find it interesting to hear everyone's opinions on the FTC's new policy, especially those who feel it's a step in the right direction. All I can say to those select few is, "Really?!" (Perhaps Seth & Amy should do a bit on this for SNL's next Weekend Update...)